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Workplace Campaign Toolkit

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While planning your United Way campaign
remember these three words:

INFORM --- ASK --- THANK

These three things will be your key to a successful campaign.

INFORM your colleagues about United Way.

This toolkit will give you all the information you need to inspire your co-workers to make a contribution that will advance the common good for children, families and seniors living in your community.

ASK everyone to give.

We’ll give you the tools to recruit a campaign team, organize group activities like kick-off events and volunteer days, set a goal and make the ask.

THANK people for giving.

Say thanks in ways that make people feel good! When you give to United Way you become part of something that’s bigger than just one company or community. You become a part of a movement to inspire hope and create opportunities for a better tomorrow.


Workplace Campaign Toolkit

INFORM | ASK | THANK | VIDEOS | ARCHIVES


INFORM

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Employee Campaign Chair (ECC)
Quick Reference Guide

The basics of how to run a successful employee campaign in your company.
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Campaign Timetable and Checklist

Post this portable checklist on your bulletin board and follow the steps to running a first-rate campaign from start to finish.


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Frequently Asked Questions About Giving
to United Way

The most frequently asked questions in the workplace are answered in detail.
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LIVE UNITED: Investing in Results

This brochure illustrates that United Way’s greatest value is our ability to reach and ask hundreds of thousands of people in southeastern Pennsylvania to donate and invest in a social agenda that works to address community challenges.
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How United way is Advancing the Common Good in Southeastern Pennsylvania

Learn how United Way Advances the Common Good in southeastern Pennsylvania.
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From $2 a week to $20 -
How Giving Advances the Common Good (one-pager)

From $2 a week to $20 a week, see what your gift to United Way accomplishes in the community (in a one-page format).
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From $2 a week to $20 -
How Giving Advances the Common Good (tent sign)

From $2 a week to $20 a week, see what your gift to United Way accomplishes in the community (in a table tent sign format).
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How United Way Allocates Your Donated Dollar

See how United Way allocates donated dollars and invests them in community solutions.
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Service Area Map

Map of the areas served by UWSEPA.
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Logos & Brand Architecture

UWSEPA logos in a variety of formats for use in printed and electronic communications with a PDF document of the United Way brand architecture.
 

EDUCATION

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How United Way is Preparing Children and Youth to Succeed in School and in Life

A summary of how UWSEPA invests in preparing children and youth for success in school and in life.
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Education for Children Success Story - Delaware Valley Association for the Education of Young Children

Success Story of how United Way is preparing children for success in school and in life.
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Education for Children Success Story - EducationWorks

Success Story of how United Way is preparing children for success in school and in life.
 

INCOME

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How United Way is Building Financial Stability and Independence for Families

A summary of UWSEPA efforts to build financial stability and independence for families.
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Income for Families Success Story -
Valley Youth House

Success Story of how United Way is building financial stability and independence for families.
 

HEALTH

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How United Way is Keeping Seniors
Healthy and Safe at Home

A summary of UWSEPA efforts to help keep seniors healthy and safe at home.
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Health for Seniors Success Story -- Action AIDS, Inc.

Success Story of how United Way is keeping seniors healthy and safe at home.
 

SOCIAL FABRIC

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Strengthening the Social Fabric Success Story -
Project H.O.M.E.

Success Story of how United Way is reinforcing the social fabric of our community.

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ASK

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United Way Campaign Supplies Request Form

Please talk to your United Way representative about which supplies are best for your campaign, and use this form to order them. The supplies you order will be delivered to you within 10 business days.
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Introduce United Way in your workplace -- Sample Employee Campaign Meeting Agenda (30-min.)

A sample 30-minute meeting agenda introducing United Way to the workplace.
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Recruit your team - Sample letter

A sample 60-minute meeting agenda introducing United Way to the workplace.


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Leadership Brochure

Learn about Leadership giving to United Way and how it benefits you and the community.

If you would like to obtain a quantity of this Leadership Brochure, please contact your campign manager.

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Leadership and Tocqueville Giving Best Practices

Best Practices in running a Leadership and Tocqueville giving program.
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Case for Leadership Giving

Explanation of Leadership giving.  Includes examples of how gifts are used.
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Leadership Match Program Enrollment Form

Information and enrollment in the Robert E. Cawthorn, and the John C. Haas Leadership Match Programs.
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Giving Gifts of Stock and Securities

Explanation of how to give gifts of stocks and securities to United Way.
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Sample Letter to All Employees Asking Them to Give

Sample Solicitation Letter to All Employees
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Sample Letter to New Employees Asking them to Give

Sample Solicitation Letter to New Employees
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Sample Letter to Retired Employees Asking them to Give

Sample Solicitation Letter to Retired Employees
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Sample Letter to Current Leadership Givers

Sample Letter to Current Leadership Givers
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Sample Letter to Prospective Leadership Givers

Sample Letter to Prospective Leadership Givers
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Sample Mid-Campaign Email Reminder

Sample Email Reminder to Send out Mid-Campaign
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Sample E-mail and Voice Mail Messages

Text for e-mail and voice mail messages to employees.
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List of Most-Designated Agencies with Donor Choice Numbers

List of the top most-designated agencies with Donor Choice code numbers.
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Complete List of Agencies with Donor Choice Numbers

Full list of agencies with Donor Choice code numbers.
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2009 Campaign Posters

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THANK

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Five Days of Thank You Email

Sample Email Thank You to Send Out After Campaign
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Sample Thank You Note

Sample Thank You Note
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Sample Email Thank You to Send Out After Campaign

Sample Email Thank You to Send Out After Campaign

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VIDEOS

 

Campaign Films

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"I Don't Just Wear the Shirt. I Live It."
Campaign Film - 2009

You've been seeing the LIVE UNITED t-shirt everywhere...Now it's time to see what's behind it.

LIVE UNITED is more than just a t-shirt. It's a movement. The 2009 Campaign video explains what the LIVE UNITED movement is all about.

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How I Live United - Maria

http://www.youtube.com/watch?v=FFl9S0N51WQ
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How I Live United - Sharmain

http://www.youtube.com/watch?v=_cNVHVbal6w
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How I Live United - Ron

http://www.youtube.com/watch?v=2CcDM6dP3dY
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How I Live United - The Overtons

http://www.youtube.com/watch?v=ghqm_IOFnKU
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How I Live United - Frida

http://www.youtube.com/watch?v=y9PcvtLTIAY
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How I Live United - Dwaine

http://www.youtube.com/watch?v=IimqikJezgI
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How I Live United - Amy

http://www.youtube.com/watch?v=gnJtWJMq5aw
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Advancing the Common Good

http://www.youtube.com/watch?v=QUeTlcdzYgA
 

Personal Stories and Projects

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Income for Families - Achievability and United Way of Southeastern Pennsylvania

http://www.youtube.com/watch?v=Wa3y8ccngjE

At United Way, we are working with our partners to build financially stable and independent families.

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Education for Children - Pottstown Early Action for Kindergarten Readiness/United Way

http://www.youtube.com/watch?v=JctwFNp7ewg

The Pottstown Early Action for Kindergarten Readiness (PEAK) initiative was created in an effort to coordinate quality early childhood education and related services and make them more available to children and their families. The PEAK initiative is funded through the Pennsylvania-Pre-K Counts grant and focuses on building partnerships with the early learning programs in the Pottstown community.

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Health for Seniors - Stiffel Seniors Pop-up Video

http://www.youtube.com/watch?v=ZRuTZfQxCE8

United Way of Southeastern Pennsylvania is Keeping Seniors Healthy and Safe at Home by expanding access to the supports they need.

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Education for Chidren - Philadelphia Anti-Drug/Anti-Violence Network & Girls, Inc.

http://www.youtube.com/watch?v=OAMLU9jfNnM

Philadelphia Anti-Drug/Anti-Violence Network (PAAN) & Girls, Inc. talk about their programs that prepare children to succeed in school and in life.

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Education for Children - City Year

http://www.youtube.com/watch?v=WLEx6U8p5tE

Today in Philadelphia, nearly 60% of students aged 6-17 do not have a safe, structured place to go after school. Less than 35% of students score proficient in math and less than 45% score proficient in reading. On average, 1 out of 4 students entering 9th grade will not graduate high school. You can change the course of these students' lives by volunteering with City Year.

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Days of Caring 2008

http://www.youtube.com/watch?v=xu6xz9QpYv8

United Way’s 2008 Days of Caring event took place in Strawberry Mansion where volunteers fixed playgrounds, beautified vacant lots and made area parks better places for children, families and seniors to enjoy.

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Stuff the Bus Music Video

http://www.liveunitedsepa.org/stuffthebusmusicvideo

United Way Stuff the Bus Song
written and performed by The City and Horses
www.liveunitedsepa.org/stuffthebus

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LIVE UNITED Photos

 

LIVE UNITED Video

 


LIVE UNITED