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12/7/2009
United Way Charity Gift Cards from American Express are now available
- What’s the deal?
American Express, an NCL partner, is offering a United Way Gift Card this Holiday season. The card is available for sale beginning October 30, 2009 and will be available until supplies are exhausted. American Express is giving United Way Worldwide the $3.95 fee it normally charges with a cap of $250,000.
- Where
can I buy the card?
The card is only available online. Click here to purchase a United Way card today!
Order Now
- Where
do the funds go?
Funds generated from this promotion come to United Way Worldwide unrestricted and will support system programs and activities that advance the common good.
- How long will the program last?
It is expected that the card supply will be exhausted by end of the second quarter of 2010. American Express and United Way Worldwide have agreed to reissue this gift card if that happens. If successful, this could be a year-round program that will be available online and in retail stores.
- What can I do to support
it?
Promote the card on your website. A banner ad is available for download at: http://www.liveunitedsepa.org/AmericanExpressGiftCard/images/lu_amex_banners.zip
Promote the card to your donors, corporate supporters and stakeholders through newsletters and other communications. Suggested language for this communication can be found is as follows:
EMPLOYEES:
This holiday season, United Way and American Express will team together to provide a unique giving opportunity with the United Way Charity Gift Card from American Express. For each Gift Card sold, American Express will donate the $3.95 purchase fee to United Way.
These proceeds will support our mission of advancing the common good. By helping us to achieve our goals, the United Way Charity Gift Card from American Express makes the perfect gift for those who wish to LIVE UNITED.
SITE VISITORS:
Get a gift for someone you know, and provide help for someone you don’t. This holiday season, consider giving the United Way Charity Gift Card from American Express. For every Gift Card you buy, American Express will donate the $3.95 purchase fee to United Way.
The proceeds generated from sales of the United Way Charity Gift Card will promote the common good. Help us reach our long-term goals by giving the Gift Card that gives back. It’s one more way that you can LIVE UNITED.
- If
funds go to United Way Worldwide, why should I support this program?
- Funds support expansion of capacity, bring visibility to the organization for all of us, and help diversify revenues which benefits the entire United Way system.
- Success leads to success – a successful national program with a top-tier brand and corporate partner can lead to local deals to benefit local communities and the capacity at United Way Worldwide to better support these partnerships.
- American Express is a great NCL partner that chose United
Way Worldwide for this exclusive promotion. These relationships are
important to
strengthen, as often successful partnerships lead to new opportunities and
greater impact in the future.
- Who can I contact for more information?
For information about this promotion, contact:
Randy Punley
randy.punley@unitedway.org
Director Corporate & Media Partnerships, Brand Leadership/ United Way Worldwide
tel: 703-836-7112 x 525
For information about American Express’ workplace campaign, contact:
Susanne Halling
Susanne.Halling@unitedway.org
Account Manager, Global Corporate Leadership/ United Way Worldwide
tel: 212-701-2617
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